Minggu, 17 Juli 2011

[S219.Ebook] PDF Ebook The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriter

PDF Ebook The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriter

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriter

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriter



The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriter

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriter

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

  • Sales Rank: #32243 in Books
  • Published on: 2006-12-11
  • Released on: 2006-11-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .80" w x 7.60" l, 1.33 pounds
  • Binding: Paperback
  • 360 pages

From the Back Cover
A fun and authoritative guide to writing masterful copy

Great copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.

Sugarman walks you step by step through the entire copywriting process—from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune.

For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy—and get ahead in the cutthroat world of advertising.

"Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing."
—Joe Vitale, author, There's a Customer Born Every Minute

"There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale."
—Richard Thalheimer, President, The Sharper Image

"[Sugarman has] a real talent for promotion and writing advertisements."
—Albert Gore, former Vice President of the United States

About the Author
Joseph Sugarman, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

Most helpful customer reviews

103 of 106 people found the following review helpful.
Phase II copywriting.
By Monty Rainey
If you are interested in learning copywriting, I would only say do one thing before reading this book; read it only AFTER you have read something else to get you started. Either Bowerman's "Well-fed Writer", Bly's "Secrets of a Freelance Writer" Slaunwhite's "Start and Run a Copywriting Business" or Meanwell's "The Wealthy Writer." Any one of these books will give you a solid foundation to build upon.

THE ADWEEK COPYWRITING BOOK by Joe Sugarman is a "must read". I believe, however, you will gain more value from this incredible book if you use this as somewhat of a "second phase" of your copywriting education. That's not to say Sugarman's book is difficult to understand. It's not. There are just some other things you need to learn and understand first.

This book is brilliantly laid out in a step-by-step, easy to follow format with wide margins for lots of notes. Sugarman takes you through the process of actually writing copy from beginning to end. The emphasis here is on print advertising, but the relation and application to any other form of copywriting is easily discernable. The brief final section of the book even covers writing for other types of media.

Sugarman is a great teacher. This book pulls largely from the training seminar Sugarman taught for many years. Only you get the $2,000 seminar for the price of a book. What a deal!

0 of 0 people found the following review helpful.
This is a great book to have on the bookshelf if you're a ...
By Magick Dogg
This is a great book to have on the bookshelf if you're a writer. Although this focuses on copywriting, the structure and patterns of writing discussed here are valuable for any writer in any industry. In this book you'll learn the process of writing and you'll have a way to rate your writing.

71 of 80 people found the following review helpful.
same as advertising secrets of the wriitten word by the same author
By specu-lator
This is word for word the same book as another of sugarmans books: Advertising secrets of the written word. That book is an excellent book on copywriting and marketing. Buy this book save a ton of money to aquire the same info.

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriter PDF

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriter PDF
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriter PDF

[A417.Ebook] Free PDF Te lo leggo negli occhi: Impara a decifrare i pensieri degli altri e scopri i segreti della mente (TEA pratica) (Italian Edition), by Thor

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Te lo leggo negli occhi: Impara a decifrare i pensieri degli altri e scopri i segreti della mente (TEA pratica) (Italian Edition), by Thor

In Te lo leggo negli occhi, Thorsten Havener prosegue il suo viaggio di esplorazione nell'universo della mente, per comprenderne sempre pi� misteri e segreti. Mediante semplici esercizi e sorprendenti esperimenti mostra come l'ambiente esterno influenzi i nostri pensieri e come le nostre azioni spesso siano, inconsapevolmente, pilotate e sfuggano al nostro controllo. Alla luce di ci� insegna tecniche e strategie mirate per riappropriarci del nostro potere di scelta e di decisione, in modo da vivere davvero la vita che ognuno di noi desidera.

Con l'intervento speciale, del celebre medico tedesco, Michael Spitzbart, che analizza le esperienze di Havener dal punto di vista scientifico.

  • Sales Rank: #3605042 in eBooks
  • Published on: 2011-10-27
  • Released on: 2011-10-27
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
mi ha aperto glii occhi
By Monica
A volte ,forse,troppo tecnico,ma potrebbe dipendere dalla mia inesperienza a tali letture .Sicuramente una libro che mi ha aperto gli occhi .

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[D946.Ebook] Free PDF A History of England, by James Franck Bright

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This book was originally published prior to 1923, and represents a reproduction of an important historical work, maintaining the same format as the original work. While some publishers have opted to apply OCR (optical character recognition) technology to the process, we believe this leads to sub-optimal results (frequent typographical errors, strange characters and confusing formatting) and does not adequately preserve the historical character of the original artifact. We believe this work is culturally important in its original archival form. While we strive to adequately clean and digitally enhance the original work, there are occasionally instances where imperfections such as blurred or missing pages, poor pictures or errant marks may have been introduced due to either the quality of the original work or the scanning process itself. Despite these occasional imperfections, we have brought it back into print as part of our ongoing global book preservation commitment, providing customers with access to the best possible historical reprints. We appreciate your understanding of these occasional imperfections, and sincerely hope you enjoy seeing the book in a format as close as possible to that intended by the original publisher.

  • Published on: 2012-08-31
  • Released on: 2011-06-04
  • Original language: English
  • Dimensions: 10.00" h x 1.11" w x 7.50" l,
  • Binding: Paperback
  • 490 pages

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Sabtu, 16 Juli 2011

[I730.Ebook] Ebook Free Bertrand Russell on God and Religion (Great Books in Philosophy), by Bertrand Russell

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"I think all the great religions of the world - Buddhism, Hinduism, Christianity, Islam, and Communism - both untrue and harmful. It is evident as a matter of logic that, since they disagree, not more than one of them can be true."

Bertrand Russell wrote these words in his famous essay, "Why I Am Not A Christian." In Bertrand Russell on God and Religion, Al Seckel presents in one volume the severe scrutiny Russell brought to bear on organized religion in his best essays.

Bertrand Russell on God and Religion is an exhaustive compilation of Russell's best essays on religion, freethought, and rationalism. Al Seckel has rescued many of the writings from obscure pamphlets, chapters buried in books, and from out-of-print periodicals.

From the outset of his career, Russell struggled to uproot and expose the remnants of Puritanism's emphasis upon guilt, sin, and moral condemnation. In "Why I Am Not A Christian," he wrote, "Religion is based . . . primarily and mainly upon fear . . . fear of the mysterious, fear of defeat, fear of death. Fear is the parent of cruelty, and therefore, it is no wonder if cruelty and religion have gone hand in hand."

It is in this vein that Russell approached religion. The essays in this book are representative of the full range of his thinking on the subject. Some of the essays included are, "My Religious Reminiscences," "A Debate On The Existence of God," "What Is An Agnostic?" and "Are the World's Troubles Due to Decay in Faith?"

Bertrand Russell was the recipient of countless awards for excellence during his long lifetime (1872-1970), including the Nobel Prize for literature, which he won in 1950. The range of his critical inquiry is without parallel in contemporary Western culture.

  • Sales Rank: #476358 in Books
  • Published on: 1986-06-01
  • Released on: 1986-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.31" h x .76" w x 5.39" l, 1.06 pounds
  • Binding: Paperback
  • 350 pages
Features
  • Bertrand Russell
  • Analytic Philosophy
  • Religious Studies

About the Author
Bertrand Russell (1872-1970) was born in England and educated at Trinity College, Cambridge. His long career established him as one of the most influential philosophers, mathematicians, and social reformers of the twentieth century.

by Al Seckel

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36 of 38 people found the following review helpful.
A Theologian's Nightmare
By STEPHEN PLETKO
+++++

This book consists of twenty-one essays written by Bertrand Russell (1872 to 1970) between 1912 and 1961. They were compiled and edited by Al Seckel, a member of the Bertrand Russell Society and one who has lectured extensively on Russell's life and work. According to Seckel, "the purpose of this collection is to bring together in one...volume some of Russell's most delightful thought-provoking essays on [organized] religion."

Some topics discussed are agnosticism, atheism, rationalism, churches, God, the soul, science, free thought, sin, and faith. He examines these and other topics with "rational skepticism" which is "withholding judgment where the evidence is not sufficient, or, even more so, when there is contrary evidence."

This collection of essays definitely captures the scope and depth of Russell's thinking on religion. His logic and reasoning are impeccable. I now understand why he was called "the world's most famous atheist."

The book is divided into five parts. Here are the titles of my favorite essays taken from each part:

I. (6 essays)

(1) Why I am not a Christian.
(2) The faith of a rationalist. (No supernatural reasons are needed to make humans kind.)

II. (5 essays)

(1) A debate on the existence of God. (Between Russell and a Father of the church.)

III. (2 essays)

(1) Science and religion.

IV. (6 essays)

(1) An outline of intellectual rubbish.
(2) The value of free thought. (How to become a truth-seeker and break the chains of mental slavery.)
(3) Ideas that have harmed mankind (and womankind).
(4) Ideas that have helped mankind (and womankind).

V. (2 essays)

(1) The theologian's nightmare.

Before the first essay begins, there is a brief biography of Bertrand Russell (later Lord Russell) by Seckel. It is very thorough as evidenced by the more than 55 footnotes at its end.

Finally, the only problem I had with this book is with regard to referencing. All essays are not referenced or inadequately referenced. I know that Russell in his other works extensively referenced. Thus, I'm not sure if Seckel edited out references to save space and assumed that the reader would believe everything Russell said due to his reputation. On a subject like this, I think references should have been kept in. Also, there is a bibliography at the end of the book. But it is really just a list of books written by Russell.

In conclusion, this is a fascinating collection of essays by one of most prolific and brilliant thinkers and writers of the twentieth century. Now I understand why Russell won the 1950 Nobel Prize in literature!!

**** 1/2

(essay collection published 1986; acknowledgements; biography of Bertrand Russell; 5 parts or 21 chapters; main narrative 300 pages; "bibliography;" name index; subject index)

+++++

24 of 28 people found the following review helpful.
Everything I expected
By Rebecca R. Wake
After reading 'Why I am not a christian', I was excited to find that there existed an even larger collection of Mr. Russells essays. Some of the essays in this book are already in 'Why I am not a christian', including that particular essay. The others I had not read before were informative, well-structured, and balanced. He was truly a man ahead of his time.

4 of 4 people found the following review helpful.
The best collection of Russell's writings on religion
By Juan Serrano
Al Seckel's "Bertrand Russell on God and Religion" is easily the best collection of Russell's writings on religion, as it contains all the most important and best ones: "Why I Am Not a Christian", "What Is An Agnostic", "The Theologian's Nightmare" and his memorable debate with Frederick Copleston SJ on the existence of God, in addition to a good introduction on the life and work of Russell and a complete Russellian bibliography. I also have the volume "Russell on Religion" edited by Andersson & Greenspan and it's also a good one, but the Russell vs. Copleston debate is surprisingly missing in that one, and I think that's a big omission. Both books share some of the most important essays, but in terms of completeness if I were to choose between both, I'll keep this one. Nice essays such as "The Value of Free Thought" and "An Outline of Intellectual Rubbish" are also missing in the Andersson & Greenspan anthology but are included in Al Seckel's one. Another nice essay which, perhaps due to its extension, is missing in both anthologies but should have been included is "What I Believe". This book is a must-have in the library of any skeptic and freethinker.

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Rabu, 06 Juli 2011

[B996.Ebook] Ebook Free Ethical Impact of Technological Advancements and Applications in Society, by Rocci Luppicini

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Ethical Impact of Technological Advancements and Applications in Society, by Rocci Luppicini

In the modern era each new innovation poses its own special ethical dilemma. How can human society adapt to these new forms of expression, commerce, government, citizenship, and learning while holding onto its ethical and moral principles?

Ethical Impact of Technological Advancements and Applications in Society explores the ethical challenges of these innovations, providing cutting-edge analysis of designs, developments, impacts, policies, theories, and methodologies related to ethical aspects of technology in society. It advances scholarship on both in established areas such as computer ethics, engineering ethics, and biotech ethics as well as nascent areas of research such as nanoethics, artificial morality, and neuroethics.

  • Sales Rank: #5974644 in Books
  • Published on: 2012-06-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.02" h x .81" w x 8.50" l, 2.42 pounds
  • Binding: Hardcover
  • 357 pages

Review
Rocci Luppicini s efforts in compiling this impressive collection of works should be very much appreciated by scholars in ICT ethics. Overall, Ethical Impact of Technological Advancements and Applications in Society will also be a useful resource for a wide variety of audiences, including policy makers, technology managers, students, professors, and researchers. --Alireza Isfandyari-Moghaddam - Ethics and Information Technology

About the Author

Rocci Luppicini is an associate professor in the Department of Communication at the University of Ottawa (Canada) and acts as the editor-in-chief for the International Journal of Technoethics. He is a leading expert in technology studies (TS) and technoethics. He has published over 25 peer reviewed articles and has authored and edited several books including, Online Learning Communities in Education (IAP, 2007), the Handbook of Conversation Design for Instructional Applications (IGI, 2008), Trends in Canadian Educational Technology and Distance Education (VSM, 2008), the Handbook of Research on Technoethics: Volume I &II (with R. Adell) (IGI, 2008,2009), Technoethics and the Evolving Knowledge Society: Ethical Issues in Technological Design, Research, Development, and Innovation (2010), Cases on Digital Technologies in Higher Education: Issues and Challenges (with A. Haghi) (IGI, 2010), Education for a Digital World: Present Realities and Future Possibilities (AAP, in press). His most recent edited work, the Handbook of Research on Technoself: Identity in a Technological Society:Vol I &II (IGI, in press), to be released in fall 2012, provides the first comprehensive reference work in the English language on human enhancement and identity within an evolving technological society.

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Selasa, 05 Juli 2011

[X951.Ebook] PDF Ebook Eternal: Shadow Falls: After Dark, by C. C. Hunter

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Eternal: Shadow Falls: After Dark, by C. C. Hunter

"Spectacular! I love Della's sarcastic and yet deeply sensitive perspective and can't wait to see how things unfold for her."—Fresh Fiction

Just when Della feels like she's starting to figure out her life, she finds herself reborn…and her new existence comes with a whole different rulebook.
Della's secret powers always made her feel like an outsider in the human world. Now, just when she's starting to feel like she belongs—at Shadow Falls, a camp for teens with paranormal powers—her life is turned upside down all over again. Attacked by a deadly virus, she must make the difficult choice to be reborn. It's her only chance at survival, but it comes with a price: It irreparably bonds her to Chase, a tall, dark and mesmerizing vampire who makes her laugh one minute and infuriates her the next.
Chase already knows too many of Della's secrets, and being eternally bonded to him is the last thing she wants. Even worse, she doesn't fully understand what their bond means. Is the attraction she's started feeling for Chase real—or does fate have something else in store? And what does that mean for Steve, the hot shapeshifter whose kisses make her weak in the knees? Now Della's battered heart is about to take another hit. While investigating her latest case, she discovers shocking evidence about her father's dark past, making her question everything she believes to be true…and her place in the world she loves.

  • Sales Rank: #68401 in eBooks
  • Published on: 2014-10-28
  • Released on: 2014-10-28
  • Format: Kindle eBook

Review

“Yet another spectacular book by the very talented C.C. Hunter. ETERNAL leaves us with one heck of a cliffhanger! This series has it all- superb world building, exceptional character development, and a plot line that leaves you desperate for the next book in the series right now!” ―Fresh Fiction

“The story and characters just keep getting better and better. I can't wait for the next book. Go Into This One Knowing: This book is fast paced and has a killer cliffhanger.” ―Night Owl Reviews (Top Pick)

About the Author

C. C. HUNTER�is the bestselling�author of the Shadow Falls series. She�lives in Spring, Texas, where she’s at work on her next novel.�

Excerpt. � Reprinted by permission. All rights reserved.

Chapter One

Della Tsang swung one leg outside her bedroom window. The sun had risen but hung on the eastern horizon, spilling just enough light to paint that strip of sky a blood-red. The color had her mouth watering.

Her empty stomach rumbled. She needed blood. Later.

First things first.

She knew what she had to do—hadn’t slept half the night because of it.

A blast of late-October air stirred her black hair in front of her eyes. The wind was cold on her face, but not cold like when she’d had the fever.

Since she’d woken from the two-day coma after being Reborn, which was an unusual second transition into being a vampire, all her previous flu-like symptoms had disappeared.

Pushing off the window ledge, her boots hit the wet earth with a squish. She paused right outside the cabin to see if the sound had awoken her Shadow Falls roommates, Miranda or Kylie, almost hoping for some company.

Only silence filled her ears.

They’d both stayed out late last night with their boyfriends. Della had seen Steve, too, but she’d pulled the tired card and called it an early night. She took a small step, still listening for any sign they were awake.

I don’t need them. I don’t. Della had to do this on her own.

Alone.

That had been her mantra for the last week. Well, not exactly—more like: Not with Chase. The lying, conniving vamp whom she’d unwillingly become bonded to when he’d convinced Steve, Della’s almost-boyfriend, to let him mingle his blood with hers to up the odds of her surviving the so-called rebirth.

Bonded. She recalled what little information Chase had explained. It links the two vampires. They become almost a part of each other. It has been compared to the relationship shared by identical twins or perhaps soul mates.

Pushing that from her mind, she glanced again at the dark woods, sensing something waiting for her�… calling her. There was no turning back.

Reaching around, she closed her bedroom window. A twig snapped from inside the woods. Della turned and faced the trees, inhaling the air to catch anyone’s scent.

Nothing but the wet, musky scent of a possum.

She started walking. As soon as she entered the woods, the night’s noise vanished. Even the trees seemed to hold their breath. A carrier of the vampire virus, she’d been turned almost a year ago. This second turn, extremely rare, meant she was stronger, faster—meant she could really kick ass and ask questions later.

She’d give the power back in a snap if it would bring Chan back.

Perhaps she should be appreciative for what Chase had done, making sure she lived, but she would’ve preferred he’d done it for her cousin Chan. Burnett, the camp leader and another Reborn, had survived his rebirth without a transfusion; she probably could have as well. Plus, Chase had done it so secretively and had lied to her until the very end.

The real pisser was—he hadn’t stopped lying.

She’d texted him the question: Who sent you to check on me and Chan?

His reply: Don’t know. Just following orders, was bullshit.

He’d messaged her last night. Five minutes�… give me five minutes. I’m at the gate.

She’d replied, Until I get answers, I don’t have five minutes for you.

Not until he came clean. The guy had more secrets than a rogue werewolf had fleas.

If her suspicions were correct, and she’d bet her canines they were, he had information about her missing uncle who’d gotten turned and faked his own death as a teen. Who else would care about her? Who else would know Chan was her cousin? And if it was her uncle calling the shots, why hadn’t he cared enough to save Chan, too?

Thinking of her uncle had her automatically thinking of her father and how easily he’d turned his back on her. Adding to her heartache was the discovery that he’d been suspected of killing his own sister.

Her mind couldn’t wrap around that. Her father couldn’t, wouldn’t have done that.

She continued walking, her footsteps soggy. The night had seen its share of rain. Instead of sleeping, she’d listened to the sound of drizzle dancing on the tin roof of the cabin. But that wasn’t the only sound of water she’d heard.

The roar of the falls had echoed in the distance. There was no way, even with her vampire hearing, that she could hear the falls from her cabin. Which meant the falls were calling her.

The falls, being that magical but creepy place where the death angels—mystical beings who stood in judgment of all supernaturals—were said to hang out.

The sound of the falls echoed louder.

“Don’t worry. I’m coming.” She wouldn’t back out, and not simply because it called her—Della had never been one to come when called. She made this trip because she’d remembered something Kylie had once told her. I go to the falls to find answers.

If those death angels could answer Kylie’s questions, then by damn, they could answer Della’s. Never mind that last time she’d gone there after feeling called, someone�… as in the death angels themselves�… had clobbered her on the head with a rock.

A nervous tickle whispered through her, but she kept going. For the answers, she’d risk it.

But if it was the death angels that knocked her on the head, they’d best be forewarned. This time, she’d be a hell of a lot harder to take down.

*���*���*

As Della neared the falls, her tickle of unease evaporated, and a sense of well-being grew in her chest.

She stepped between the trees and caught sight of the cascading water. She turned her head side to side, wanting to take it all in. Trees circled the area. Their limbs arched above, almost hugging the area of the falls, making it feel like a special little alcove. The sun, still new to the morning, cast its first golden hue of light through the trees. The air smelled fresh, verdant, and peaceful. She’d never considered what peaceful smelled like, but she knew it now.

The ambience reminded Della of a Buddhist temple she’d visited in China when she was twelve. Without explanation, she suddenly knew the death angels hadn’t hit her on the head.

“So who was it?” She muttered the question aloud, not the least bit paranoid to be voicing her question to the empty woods.

Just because she couldn’t see them didn’t mean they weren’t there.

She wasn’t alone.

She sensed it. For the first time since she’d woken up from that coma after being Reborn, she felt�… less alone. Complete.

“Who was what?” The voice blended with the rush of the falls.

Her heart leapt and her gaze shot to a spot in the curtain of water that blurred as a figure emerged.

Recognition hit and Della’s sense of peacefulness shattered.

“What are you doing here?” she asked.

“Probably the same thing you are.” Chase’s gaze whispered over her. “I kept hearing it last night.”

“You followed me,” she accused.

He smirked. “Now you’re not even being logical. I was here first. If anyone was followed, you followed me.”

“I didn’t.” Ambivalence rumbled around inside her, and had her clenching her fist. Should she hightail it out of here and continue with her vow not to speak to him until he told her the truth about who had sent him? Or should she cross over the water and go vamp on his butt to get the truth out of him?

She knew which one she wanted to do. Oddly, kicking ass—in a place where peace flavored the air—felt wrong. Decision made, she swerved around and started walking. Hopefully he’d follow her to a less than holy place and she could kick his butt then.

“Whoa! Stop!” he called.

She ignored him. Ignored the sound of the falls. She kept walking, her focus on the ground, the way the wet earth squished around the edges of her boots. Gaze still lowered, suddenly, another pair of wet leather boots appeared in her line of vision.

She stopped, but didn’t look up. Didn’t have to. She knew they were Chase’s boots. Her heart did another tumble. His speed still awed her.

Am I that fast now?

She hadn’t really had a chance to test her limits. Not with Burnett micromanaging her powers. Not with all her pressing issues.

But those issues didn’t need her immediate attention, so she nudged those thoughts aside to deal with the problem at hand—or rather, the problem at her feet. Chase. Lifting her gaze, the visual details—Chase details—hit her at once. She stared, soaking them all in like a hungry sponge.

Details like how his wet, black hair clung to his brow. Like how his white T-shirt appeared shrink-wrapped to his upper body, showcasing every dip and curve of his muscular form. How he appeared buffer, or maybe she’d just forgotten how male-model perfect he was. She hated perfect!

“Hey.” His one soft word seemed to float through the air as he inched closer. His nearness made her skin feel extra sensitive. Maybe she didn’t hate perfect so much. Had he always had this effect on her, or was this just post-bonding crap?

She growled, annoyed at her own weakness. But for the life of her, she couldn’t seem to move back. Look but don’t touch, she gave herself one rule.

He grinned as if he could read her mind.

She growled louder.

“You are a sight for sore eyes.” He reached out as if to pull her against him. She found the strength and lurched back, leaving skid marks in the wet grass.

The look-but-don’t-touch rule would stand firm.

He stepped toward her. His scent, part musk, part mint, invaded her air. He lifted his hand.

She sucked cold oxygen between her teeth before speaking. “Your eyes aren’t the only thing that’s going to be sore if you touch me!”

He held up both of his hands, a sign of submissiveness, but his sexy smile signaled trouble. She would not, could not, give in to these crazy feelings. How could she when part of her heart belonged to someone else?

“Fine, I’ll keep my hands to myself.” He looked over her shoulder at the falls and then back at her. “But can’t you see it’s fate?”

A spray of sun shot through the trees and cast swirly shadows over his face. That’s when she noticed the purple bruise under his eye. Considering vampires didn’t bruise easily, that had to have been a hell of a lick.

“What’s fate?” she asked, trying not to care that he’d been hit. Hurt. That he could have been killed.

Bonded.

“This,” he said, moving his hands between them.

“What’s this?” she asked.

“Us.”

“Us what?”

“Us. Here.”

She glared at him. “Did you forget how to use complete sentences?” she smarted off.

He half chuckled. “Come on. Doesn’t it seem strange that we were both lured here?” He shifted slightly and the precious gold light touched his face. His hair, wet from his trip through the falls, appeared almost black, and his eyes, a light golden green, almost glowed with the sun on them. But noting the bruise again, she felt a sympathy pain under her left eye.

She had to remember not to let herself get lost in those eyes—in emotions she couldn’t explain.

“I wasn’t lured.” Her heart danced around the mistruth as the sound of the cascading water hummed in the background. “I came here for a reason.” That much was true. She stiffened her shoulders.

“What reason?” he asked.

“To find answers. Answers that you aren’t giving me.” Accusation rang in her tone. She pressed both her hands on her hips and stared up at him. Oddly, she’d forgotten how tall he was. He towered above her. She wasn’t accustomed to feeling small or feminine, but his presence did that.

He tucked his hands in his jean pockets and tipped back on his heels. “What answers?”

She raised her chin and studied him, trying not to note the bruise or worry what he’d done to get it. “Who sent you to check on me and Chan?”

For a flicker of a second, he hesitated, then spoke, “I did answer that. The Vampire Council.” But the sneaky vamp looked away as soon as the words left his mouth. And she knew he always did that when he lied.

“That’s bullshit,” she said. “You’re still keeping something from me.”

He glanced back at her. “It’s not a lie. I got my orders from the council.”

She studied him. This time he didn’t blink or turn away. Did that mean he spoke the truth?

No, she didn’t trust him. If he could learn to control his heartbeat when he lied—and he’d admitted he could do that—then he could learn to control his facial reactions. Surely by now he’d figured out why she constantly challenged his word.

“Did they also order you to let Chan die?” The moment the question left her lips, she felt her resolve strengthen. It didn’t matter that her strength came from her own guilt—she’d take it.

Chase inhaled and looked down at the ground, shifting the tip of his right boot into the wet earth. When he looked back up, she saw a flicker of emotion in his eyes.

“No. Letting Chan face the rebirth on his own was my decision. I told you, I didn’t think he would survive, and if I’d tried to save him, I wouldn’t have been able to save you.”

“Do you have any idea how that makes me feel?” Her throat tightened. To save her, he’d let Chan die.

His shoulders lowered half an inch. Refocusing on his gaze, she spotted empathy in his eyes.

She hated empathy. It ranked right up there with pity.

She turned to leave. He grabbed her. Gently.

His thumb moved in small circles over her elbow. “I’m sorry. But I’m not responsible for his death any more than you are. We didn’t make this happen. And I did what I thought was right. It wasn’t easy for me, either. I liked Chan. But he was just too weak.”

Her skin tingled where the tips of his fingers moved. Remembering her no-touch rule, she shook off his hand. “Which is exactly why you should have helped him. If two people are in a river, you save the one who can’t swim.”

“And let you drown?” he asked.

“I might have made it through the rebirth. Burnett did.” The second the words left her mouth, she worried Chase didn’t know Burnett was a Reborn, but his lack of surprise put her at ease.

A frown tightened the corners of Chase’s eyes. “Burnett’s an exception. Less than three percent of Reborns live. The odds weren’t in your favor.”

“I would have taken those odds if I’d been given a choice. But I wasn’t. You didn’t even tell me Chan was dead and you knew. You kept this whole Reborn thing and your being here to help me to yourself. And why? Because you knew I’d be opposed to it.”

He kicked at a rock on the ground. The pebble soared through the air and hit a tree with a dead thump. “So I’m the bad guy for wanting to save your life?”

She leaned in. “You’re the bad guy for not being up-front. And you’re still doing it.”

His mouth tightened, and he crossed his arms over his chest. “Okay. I didn’t tell you everything. Be mad at me for that. But you can’t just ignore me or the fact that we’re bonded. You feel it. I feel it. You can’t deny it.”

“Watch me. I’m good at denying shit!” She seethed and darted around him to start back.

“God, you’re stubborn!” he called out, then again appeared in front of her.

She came to an abrupt stop, slamming her hands on his chest to stop from falling face forward. He caught her by the waist. Gently. His touch sent her heart racing this time.

“Either tell me the truth or leave,” she said, stepping out of his embrace. It was her last ultimatum. “Who are you working with besides the Vampire Council, and don’t tell me no one, because my bullshit detector goes off every time you tell me that.”

Copyright � 2014 by Christie Craig

Most helpful customer reviews

0 of 0 people found the following review helpful.
Fantastic!!
By Connie Napoli
The best book in the series yet!! Every one of the books in the Shadow Falls series, from the first to the last was fantastic!!! This series of Shadow Falls After Dark..was that and some . The story of Della and how she develops into a smart, caring and still feisty young lady is amazing. Ms Hunter sure knows how to develop a character and have you grow with them. Watch them make their mistakes and feel their pain as well. You laugh, cry, and even feel the their heartache. Their feelings, their insecurities and their successes become part of you. It brings me back to my own teen years..so long ago...and yet, as if it was yesterday. Della, Kylie and Miranda bring back memories of my own dearest friends growing up a n thru High School. It's as if I have become a part of their lives and they a part of mine. I feel empty now that I ha finished this book in record time for me..one day. I did not get any sleep last night..nor did cook any dinner yet for myself.. I am going to be very impatient until next July when the last book comes out. I couldn't even hope for other spinoffs the series because all their lives are intertwined and overlap, but when this series ends hopefully Ms Hunter will take pity on us and continue on with t h e other characters and also bring these kids to full adults and being productive with their gifts in a paranormal world, helping others to adjust. Thank You Ms Hunter for a GREAT series. The best I have read,,and believe me I have read many terrific ones.

0 of 0 people found the following review helpful.
Love me some Vamps!!!
By Crazy Book Lover
Eternal is the second book in the Shadow Falls After Dark Series ...... I love this series and this author, the stories are written beautifully and you can not put them down once you start! This story is more about Della and Chase and both these characters are two of my favorites...Della andChase are reborn vamps that are both working as undercover agents, Della for the legal side and Chase for the not so legal side....they're bonded which we still don't know if that means they are together forever like in love or just can feel what the other is feeling???? I'm hoping for the first part.... yep hopeless romantic that I am...This is a fast moving story that left me with a cliffhanger from hell..... but I will be here patiently waiting for the next book!!!

0 of 0 people found the following review helpful.
Love this series
By Kellie J. Burk
I love this book series I came across a different book from the same series at the airport (Reborn) and fell instantly in love with the series, I immediately bought the rest of the series. I read them all until the most recent one that I just started reading. C.C. Hunter along with VC Andrews, Danielle Steel and Janette Oke are my favorite authors. This series is a page turner, I can sit and read one book in a day if I am not distracted. I highly recommend this series if you are interested in paranormal or supernatural stories.

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